{"id":106,"date":"2014-04-20T22:36:49","date_gmt":"2014-04-20T22:36:49","guid":{"rendered":"https:\/\/www.highroaddata.com\/?page_id=106"},"modified":"2014-11-01T08:31:45","modified_gmt":"2014-11-01T08:31:45","slug":"search-engine-marketing","status":"publish","type":"page","link":"https:\/\/www.highroaddata.com\/services\/search-engine-marketing\/","title":{"rendered":"Search Engine Marketing"},"content":{"rendered":"

There’s a significant difference between search engine marketing and search engine optimization.\u00c2\u00a0 Although the two sound similar and help produce the same end results, they are completely different.<\/p>\n

For a definition of search engine optimization, please visit our SEO page.<\/p>\n

\"Search

Search Engine Marketing<\/p><\/div>\n

What is Search Engine Marketing?<\/span><\/h4>\n

Search engine marketing consists of the activities you do outside of your website to get listed on Google and other search engines.<\/p>\n

A common activity is called AdWords and is a service offered by Google.\u00c2\u00a0 Anytime you visit Google and do a search you will most likely see sponsored links above the organic search results.\u00c2\u00a0 Those links the result of a bidding competition by websites willing to pay for their search engine traffic.\u00c2\u00a0 Although this can sometimes be a costly solution, it may very well help you grow your business.\u00c2\u00a0 Yahoo also offers a similar product called Yahoo Marketing.<\/p>\n

Another activity could be placing a banner on another website.\u00c2\u00a0 You could also purchase a text link from other webmasters.\u00c2\u00a0 Text links have become more common recently as they appear to me more organic and less intrusive to the viewer’s experience.<\/p>\n

If you’d like to learn more about how HRD can help your business with search engine marketing, please fill out our Contact Form<\/a> or call us at (888) 889-4731.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s a significant difference between search engine marketing and search engine optimization.\u00c2\u00a0 Although the two sound similar and help produce the same end results, they are completely different. For a definition of search engine optimization, please visit our SEO page. What is Search Engine Marketing? Search engine marketing consists of the activities you do outside […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"yoast_head":"\nSearch Engine Marketing<\/title>\n<meta name=\"description\" content=\"Low cost Search Engine Marketing solutions to fit almost any budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highroaddata.com\/services\/search-engine-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Marketing\" \/>\n<meta property=\"og:description\" content=\"Low cost Search Engine Marketing solutions to fit almost any budget.\" \/>\n<meta property=\"og:url\" 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