{"id":104,"date":"2014-04-20T22:36:30","date_gmt":"2014-04-20T22:36:30","guid":{"rendered":"https:\/\/www.highroaddata.com\/?page_id=104"},"modified":"2014-11-01T08:31:23","modified_gmt":"2014-11-01T08:31:23","slug":"search-engine-optimization","status":"publish","type":"page","link":"https:\/\/www.highroaddata.com\/search-engine-optimization\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"<p><strong>Background<\/strong><br \/>\nIt seems like everyone today claims to be an expert at getting your website on the first page of Google. But how do you evaluate them? How do you put your trust in a company that won&#8217;t tell you what they plan to do and how long it will take?<\/p>\n<div id=\"attachment_183\" style=\"width: 188px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-183\" class=\"wp-image-183 size-full\" src=\"https:\/\/www.highroaddata.com\/wp-content\/uploads\/2014\/04\/seo_globe.jpg\" alt=\"Search Engine Optimization\" width=\"178\" height=\"211\" \/><p id=\"caption-attachment-183\" class=\"wp-caption-text\">Search Engine Optimization<\/p><\/div>\n<p>The problem is, you can&#8217;t. In fact, Google does not even release to the public what their rules are! Optimizers must make their &#8220;best guess&#8221; at what works and what doesn&#8217;t work in order to help their customers.<\/p>\n<p><strong>Our Approach to Search Engine Optimization<\/strong><br \/>\nHigh Road Data takes a different approach to Search Engine Optimization. We have seen too many times where the techniques used by optimizers cause business owners to lose their rankings and subsequently lose business due to Google changing their rules. This happens only when they exploit loopholes in the system. Instead, we strive to provide search engine optimization that tells the world your website is a trusted authority in your field.<\/p>\n<p>In our opinion, SEO should be the effort of focusing specific pages of your website to specific topics. Providing your visitors with accurate and useful information is what creates authority. As we help you specialize, you end up as a trusted authority. Over time, this becomes search engine optimization in a nutshell.<\/p>\n<p><strong>Learn More<\/strong><br \/>\nIf you&#8217;d like to learn more about our process and how we can help you reach more customers with search engine optimization, please use your <a title=\"Contact Form\" href=\"https:\/\/www.highroaddata.com\/contact\/\">Contact Form<\/a> or call us at (888) 889-4731.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background It seems like everyone today claims to be an expert at getting your website on the first page of Google. But how do you evaluate them? How do you put your trust in a company that won&#8217;t tell you what they plan to do and how long it will take? The problem is, you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Optimization using best practices<\/title>\n<meta name=\"description\" content=\"Helping small businesses with Search Engine Optimization\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highroaddata.com\/search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization using best practices\" \/>\n<meta property=\"og:description\" content=\"Helping small businesses 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